Adam Merrill is Vice President of Innovation at FranklinCovey. He leads the teams that create Franklin Covey's award winning offerings and is a principal thought leader for 'The 5 Choices to Extraordinary Productivity'. Fourteen years ago, in 1994, he became involved in the research and writing of the book First Things First by Stephen R. CoveyRoger Merrill and Rebecca R. Merrill. This book quickly became one of the best selling books on time management. Since then, he has been passionately involved in understanding and communicating the principles and practices of extraordinary human performance. He has produced over a hundred short films, many of which have won Cine and Telly awards andhe has been a key creative and thought leader in the development of the majority of Franklin Covey's award winning products.