Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology in Haifa, Israel. He served as Academic Director of the TIM–Technion Institute of Management from 1998 to 2009, working with over 200 high-tech companies and startups. A former visiting professor at MIT Sloan School, he has authored or co-authored 12 books, including Cracking the Creativity Code, Innovation Management and Executive Economics. D. V. R. Seshadri is Clinical Full Professor of Marketing at the Indian School of Business, specializing in strategy, B2B marketing, corporate entrepreneurship and leadership. He holds a BTech in Mechanical Engineering from IIT Madras, an MS in Engineering Sciences from the University of California, San Diego, USA, and a Fellow title (Doctorate) from IIM Ahmedabad. With over 15 years of industry experience, he has co-authored several books, including Innovation Management and Global Risk/Global Opportunity.