As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

Author: Pan Macmillan Editorial Team

ISBN: 9780809026890

Price: Rs. 470.00 • ✓ 100% Genuine Publisher Edition

Book Overview

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world.This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. As China Goes, So Goes the World reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes.

Edition details: English, 320 pages. Reference ISBN: 9780809026890.

About the Author

Pan Macmillan Editorial Team is an acclaimed author whose published works are celebrated internationally for their insight, narrative skill, and enduring reader appeal.

Book Specifications & Quick Facts

Reading Level
General / Adult
Language & Format
English • Paperback
ISBN Reference
9780809026890
Publisher
Pan Macmillan / International Publishers
Pan-India Delivery
Dispatches in 24–48 Hours across India

What is this book about?

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's...

Who should read this book?

Recommended for readers who enjoy quality books and are looking for genuine, well-crafted literature by Pan Macmillan Editorial Team.

Why Readers Pick This Edition

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  • Published by Pan Macmillan / International Publishers.
  • Language: English.
  • Page count: 320.

Catalog Description

In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world.This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and...

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