Four, The

Author: Scott Galloway

ISBN: 978-0552173438

Price: Rs. 499.00 • ✓ 100% Genuine Publisher Edition

Book Overview

¹…œA fantastic, provocative book about where we are now and where we are going Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:- How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? - Why does the stock market forgive them for sins that would destroy other firms? - And as they race to become the worlds first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the worlds most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Browse this title within our Autobiography collection. Edition details: Images in this review, English, 336 pages. Reference ISBN: 978-0552173438.

About the Author

Scott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.

Why Readers Pick This Edition

• You’ll love this if you’ve ever wondered how a handful of tech giants came to run the world. Scott Galloway cuts through hype with sharp insight and wit, revealing the real strategies behind Amazon, Apple, Facebook, and Google’s dominance. It’s smart, provocative, and eye-opening—perfect for understanding modern business, tech power, and where the global economy may be headed next.
• Published by Corgi.
• Language: English.
• Page count: 336.

Catalog Description

¹…œA fantastic, provocative book about where we are now and where we are going Phil Simon Huffington PostAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.For all thats been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:- How did the Four infiltrate our lives so completely that theyre almost impossible to avoid (or boycott)? - Why does the stock market forgive them for sins that would...

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Also Found In

• Autobiography
• Social Sciences and Education
• Business Management

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