Street-Smart Advertising: How To Win The Battle Of The Buzz
Author: Margo Berman
ISBN: 978-0230638990
Price: Rs. 250.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods and more. "Loaded with lots of great ideas and concepts, guaranteed to stimulate your thinking and your creative juices." Al Ries, author of 'The Origin of Brands' in Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking up.
Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 248 pages. Reference ISBN: 978-0230638990.
About the Author
Margo Berman is a celebrated author whose published works are acclaimed internationally for their insight, narrative craftsmanship, and immense reader popularity.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-0230638990
- Publisher
- Laxmi Publications
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you ever feel creatively stuck, this book is like a spark to the brain. You’ll love how it blends real-world advertising examples with practical exercises that push you to think sharper and bolder. Perfect as a pocket-friendly daily read, it gives you fresh campaign ideas, smart media insights, and powerful writing tips you can actually use. Whether you’re a student or a working marketer, it helps you see advertising the way great creatives do—on the street, in real life, where ideas win attention.
- Published by Laxmi Publications.
- Language: English.
- Page count: 248.
Catalog Description
Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why, for instance, many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques,...
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