What You See Is What You Get: My Autobiography
Author: Pan Macmillan Editorial Team
ISBN: 9780330520478
Price: Rs. 819.00 • ✓ 100% Genuine Publisher Edition
Book Overview
An incredibly successful entrepreneur and the "Trump" on the UK version of The Apprentice shares his rags-to-riches storyBorn in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice—including how he is responsible for Piers Morgan winning the U.S version—and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny, and sometimes controversial.
Edition details: English, 320 pages. Reference ISBN: 9780330520478.
About the Author
Pan Macmillan Editorial Team is an acclaimed author whose published works are celebrated internationally for their insight, narrative skill, and enduring reader appeal.
Book Specifications & Quick Facts
- Reading Level
- General / Adult
- Language & Format
- English • Paperback
- ISBN Reference
- 9780330520478
- Publisher
- Pan Books / Pan Macmillan
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
An incredibly successful entrepreneur and the "Trump" on the UK version of The Apprentice shares his rags-to-riches storyBorn in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job....
Who should read this book?
Recommended for readers who enjoy quality books and are looking for genuine, well-crafted literature by Pan Macmillan Editorial Team.
Why Readers Pick This Edition
- You’ll love this book because it brings the power, discipline, and philosophy of martial arts into one clear, practical guide. Whether you’re a beginner or already training, it helps you understand techniques, build strength, and sharpen focus step by step. This isn’t just about fighting—it’s about confidence, self-defense, fitness, and mental control. If you want a martial arts book that educates, motivates, and supports real progress, this is a must-have addition to your training journey.
- Published by Pan Books / Pan Macmillan.
- Language: English.
- Page count: 320.
Catalog Description
An incredibly successful entrepreneur and the "Trump" on the UK version of The Apprentice shares his rags-to-riches storyBorn in 1947 and brought up on a council estate, as a kid Alan Sugar watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fueling a drive to succeed that was to earn him a sizeable personal fortune. Here he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at 19; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly...
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