A Practical Approach To Marketing Management

A Practical Approach To Marketing Management

Author: Kujnish Vashisht

ISBN: 978-8126905805

Price: Rs. 500.00 • ✓ 100% Genuine Publisher Edition

Book Overview

In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing

Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 408 pages. Reference ISBN: 978-8126905805.

About the Author

Kujnish Vashisht, MBA in Marketing from University Business School, Panjab University, Chandigarh, is a leading Business Consultant who has provided consultancy to many Indian and International companies in the past. His consultancy firm named Expedient Consultants has earned great reputation. He is one of the few authors who have practical experience in their subject. In addition to the present book, his another forthcoming book to be published by Atlantic Publishers & Distributors is A Practical Approach to Sales Management.

Book Specifications & Quick Facts

Reading Level
Students & Academic Researchers
Language & Format
English • Images in this review
ISBN Reference
978-8126905805
Publisher
Atlantic Publishers and Distributors (P) Ltd
Pan-India Delivery
Dispatches in 24–48 Hours across India

What is this book about?

In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing

Who should read this book?

Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.

Why Readers Pick This Edition

  • You’ll love how this book turns marketing from abstract theory into something you can see, use, and apply every day. Written in a clear, practical style, it connects real-life situations with core marketing concepts, making learning feel natural rather than forced. Whether you’re a student preparing for exams or someone building a strong foundation in management, this book helps you understand how marketing works in everyday decisions—simply, logically, and with confidence.
  • Published by Atlantic Publishers and Distributors (P) Ltd.
  • Language: English.
  • Page count: 408.

Catalog Description

In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing

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