A Practical Approach To Marketing Management
Author: Kujnish Vashisht
ISBN: 978-8126905805
Price: Rs. 500.00 • ✓ 100% Genuine Publisher Edition
Book Overview
In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing
Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 408 pages. Reference ISBN: 978-8126905805.
About the Author
Kujnish Vashisht, MBA in Marketing from University Business School, Panjab University, Chandigarh, is a leading Business Consultant who has provided consultancy to many Indian and International companies in the past. His consultancy firm named Expedient Consultants has earned great reputation. He is one of the few authors who have practical experience in their subject. In addition to the present book, his another forthcoming book to be published by Atlantic Publishers & Distributors is A Practical Approach to Sales Management.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-8126905805
- Publisher
- Atlantic Publishers and Distributors (P) Ltd
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love how this book turns marketing from abstract theory into something you can see, use, and apply every day. Written in a clear, practical style, it connects real-life situations with core marketing concepts, making learning feel natural rather than forced. Whether you’re a student preparing for exams or someone building a strong foundation in management, this book helps you understand how marketing works in everyday decisions—simply, logically, and with confidence.
- Published by Atlantic Publishers and Distributors (P) Ltd.
- Language: English.
- Page count: 408.
Catalog Description
In the modern world, every individual indulges in marketing process in a variety of forms and at all places be it buying of goods or services, dealing with customers, applying for a job, joining a club, drinking tea or offering coffee. In fact, marketing
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