Blue Ocean Strategy, Expanded Edition
Author: W. Chan Kim, Renée A. Mauborgne
ISBN: 978-1625274496
Price: Rs. 1399.00 • ✓ 100% Genuine Publisher Edition
Book Overview
OVER 4 MILLION COPIES SOLD
Browse this title within our HBR collection. Edition details: Images in this review, English, 320 pages. Reference ISBN: 978-1625274496.
About the Author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, is being published in a record-breaking 43 languages, and is a bestseller across five continents. They are ranked No. 2 in The Thinkers50 listing of the World’s Top Management Gurus and are the recipients of numerous academic and management awards including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business among others. Kim is an advisor to several countries and Mauborgne is a member of President Barack Obama’s Board of Advisors on education.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-1625274496
- Publisher
- Harvard Business Review Press
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Blue Ocean Strategy, Expanded Edition is an acclaimed work by W. Chan Kim, Renée A. Mauborgne, offering readers an engaging exploration of hbr themes with rich narrative depth and authentic storytelling.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love how this expanded edition turns strategy into a clear, practical playbook for real-world growth. Instead of fighting crowded markets, you learn how to create new demand and make competition irrelevant. Packed with updated examples, frameworks, and tools, this premium reference is perfect for MBA students, leaders, and entrepreneurs who want sharper thinking and long-term advantage. With over 4 million copies sold, it’s a proven classic you’ll return to again and again.
- Published by Harvard Business Review Press.
- Language: English.
- Page count: 320.
Catalog Description
OVER 4 MILLION COPIES SOLD
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