Brand Leadership
Author: David Aaker
ISBN: 9.78E+12
Price: Rs. 499.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.
Browse this title within our Analysis & Strategy collection. Edition details: Paperback, en, 368 pages. Reference ISBN: 9.78E+12.
About the Author
David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California, Berkeley. He is a consultant to dozens of companies, including AT&T, Coca Cola, MasterCard, and General Motors. He is the cofounder, with Erich Joachimsthaler of the firm Aaker-Joachimsthaler Prophet Brand Strategy. His previous books include BRAND LEADERSHIP and MANAGING BRAND EQUITY, both published by The Free Press. Erich Joachimsthaler is the founder and CEO of Vivaldi Partners, a strategy, innovation, and marketing consulting company. He has published around 60 articles in academic journals centered on marketing issues. His most recent book focuses on the broadening strategic role of marketing in building growth businesses and is entitled: Hidden in Plain Sight: How to Find and Execute Your Company's Next Growth Strategy
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- en • Paperback
- ISBN Reference
- 9.78E+12
- Publisher
- Pocket Books
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you want to build brands that actually last, this book is your playbook. You’ll learn why branding is a company’s strongest competitive advantage and how to lead it strategically, not tactically. With clear frameworks like brand architecture and sharp insights into modern and digital branding, it gives you tools you can use immediately. Perfect if you’re serious about long-term business growth, not short-lived marketing trends.
- Published by Pocket Books.
- Language: en.
- Page count: 368.
Catalog Description
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and...
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