Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth (2nd Edition, Revised)
Author: Tim Calkins
ISBN: 978-1349959556
Price: Rs. 549.00 • ✓ 100% Genuine Publisher Edition
Book Overview
An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 248 pages. Reference ISBN: 978-1349959556.
About the Author
TIM CALKINS is Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, USA. He teaches marketing strategy, biomedical marketing and branding. He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005). Prior to joining the Kellogg faculty, Tim spent 11 years at Kraft Foods leading businesses including A.1. Steak Sauce, Kraft BBQ sauce, Miracle Whip and Taco Bell Home Originals. In addition to teaching at Kellogg, Tim works with major corporations around the world on marketing strategy and branding issues. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media; he has been quoted in publications including BusinessWeek, Newsweek, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-1349959556
- Publisher
- Palgrave Macmillan
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love how this book cuts through marketing noise and helps you focus on what actually drives growth. Instead of overwhelming you with tools and data, it shows you how to build clear, practical marketing plans that align teams and deliver results. Whether you’re a manager, founder, or student, you’ll gain confidence in making smarter decisions, saving time, and turning strategy into real-world impact.
- Published by Palgrave Macmillan.
- Language: English.
- Page count: 248.
Catalog Description
An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.
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