Catalyst: How To Change Anyones Mind
Author: Jonah Berger
ISBN: 9.78E+12
Price: Rs. 549.00 • ✓ 100% Genuine Publisher Edition
Book Overview
From the author of new York Times bestsellers contagious and invisible influence comes a revolutionary approach to changing anyone mind. Everyone has something they want to change. Marketers want to change their customers minds and leaders want to change organisations. Start-ups want to change industries and Non-profits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it not about pushing harder, or providing more information, it about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, ¦ how could I change someone mind? they ask a different question: ¦ why haven t they changed already? What stopping them? The catalyst identifies the key barriers to change and how to mitigate them. You ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform Organisational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs. This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
Browse this title within our Analysis & Strategy collection. Edition details: Paperback, en, 288 pages. Reference ISBN: 9.78E+12.
About the Author
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- en • Paperback
- ISBN Reference
- 9.78E+12
- Publisher
- Simon & Schuster
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
From the author of new York Times bestsellers contagious and invisible influence comes a revolutionary approach to changing anyone mind. Everyone has something they want to change. Marketers want to change their customers minds and leaders want to change organisations. Start-ups want to change...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ve tried pushing harder, explaining better, and adding more data—yet nothing changes. This book shows you a smarter way. Instead of forcing persuasion, you’ll learn how to remove the hidden barriers that keep people stuck. Packed with real-world examples from business, leadership, and high-stakes negotiations, it gives you practical tools to influence customers, colleagues, and teams without resistance. You’ll walk away thinking differently about change—and actually seeing it happen.
- Published by Simon & Schuster.
- Language: en.
- Page count: 288.
Catalog Description
From the author of new York Times bestsellers contagious and invisible influence comes a revolutionary approach to changing anyone mind. Everyone has something they want to change. Marketers want to change their customers minds and leaders want to change organisations. Start-ups want to change industries and Non-profits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it not about pushing harder, or providing more information, it about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, ¦...
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