Chief Marketing Officers at Work

Author: Josh Steimle

ISBN: 978-1484227534

Price: Rs. 649.00 • ✓ 100% Genuine Publisher Edition

Book Overview

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOS and other Top marketers from established companies and organizations”such as Linda Boff of GE, Jeff Jones of target and Kenny Brian of the Harvard Business school”to start-ups”such as Matt price of Zen desk, Seth Farbman of Spotify and Heather zynczak of domo. Interviewer Josh steimle (contributor to business publications such as Forbes, mashable and TechCrunch and founder of an international marketing agency) elicit a bounty of biographical anecdotes, professional insights and career advice from each of the prominent marketers profiled in this book. Chief marketing officers at work: tells how CMOS and other Top marketers from leading corporations, Non-profits, government entities and start-ups got to where they are today, what their jobs entail and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language and culture that have an impact on their jobs. Locates where the boundaries between role of CMOS and the roles of CEO, CEOs and coos are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers and other professionals at any level within the organization.

Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 330 pages. Reference ISBN: 978-1484227534.

About the Author

Josh Steimle is the founder and CEO of MWI, a digital marketing agency. He has written over 200 articles for publications like Forbes, Entrepreneur, Inc., Mashable, TechCrunch and Time. Steimle is a TEDx speaker and sought-after presenter at marketing industry events. In 2016, Steimle was recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers to Watch and Steimle is the 11th most mentioned and retweeted person on Twitter by CMOs, according to data from social media research firm Leadtail. Steimle has been interviewed for TV and radio appearances on topics related to technology and government policy. He consults with leaders in government on policies and practices related to entrepreneurship and startups. Steimle has held board positions at or otherwise worked with various nonprofit entities related to adoption, education, entrepreneurship, economics and government policy. Steimle holds a masters of information systems management from Brigham Young University (BYU). Steimle started his agency while a student at BYU, where he and his business partners won the BYU Business Plan Competition in 2001. Steimle and his partner were also jointly awarded Young Entrepreneur of the Year in 2002 by the Utah chapter of the Small Business Administration. Steimle lives in Hong Kong with his wife and two children. He is a voracious reader, ultra trail runner, triathlete and skateboarder. He is an active member of The Church of Jesus Christ of Latter-day Saints and served for two years as a full-time missionary for his church in Manaus, Brazil. He is fluent in English and Portuguese.

Why Readers Pick This Edition

• You get a rare, behind-the-scenes look at how top CMOs actually think, decide, and grow into leadership. Through candid interviews, you’ll learn what the job really involves, the skills that matter most, and how marketers adapt in fast-changing industries. It’s practical, inspiring, and reassuring—perfect if you’re building a marketing career or leading a team and want guidance straight from those who’ve made it.
• Published by Springer Nature.
• Language: English.
• Page count: 330.

Catalog Description

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOS and other Top marketers from established companies and organizations”such as Linda Boff of GE, Jeff Jones of target and Kenny Brian of the Harvard Business school”to start-ups”such as Matt price of Zen desk, Seth Farbman of Spotify and Heather zynczak of domo. Interviewer Josh steimle (contributor to business publications such as Forbes, mashable and TechCrunch and founder of an international marketing agency) elicit a bounty of biographical anecdotes, professional insights and career advice from each of the prominent marketers profiled in this book. Chief...

Browse the Full Social Sciences and Education

Enjoyed Chief Marketing Officers at Work? Explore our complete Social Sciences and Education collection to discover more titles you will love. We carry a wide range of genuine editions with fast delivery across India.

Also Found In

• Social Sciences and Education
• Business Management

More Books in Social Sciences and Education

• Hbe Managing Change And Transition
• Shaktiman Vartaman: The Power Of Now - Hindi: The Power Of Now In Hindi
• Lean Solutions: How Companies And Customers Can Create Value And Wealth Together
• Street-Smart Advertising: How To Win The Battle Of The Buzz
• Buffett: The Making Of An American Capitalist

View all Social Sciences and Education books →

Browse More on BookPyramid

Discover our Best Sellers, check out New Arrivals, or browse Award-Winning Books. You can also explore books by your favourite authors on our Authors page.