Contagious
Author: Jonah Berger
ISBN: 978-1471111709
Price: Rs. 399.00 • ✓ 100% Genuine Publisher Edition
Book Overview
How to make products, ideas and behaviours really catch on.
Browse this title within our Analysis & Strategy collection. Edition details: Paperback, English, 256 pages. Reference ISBN: 978-1471111709.
About the Author
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Paperback
- ISBN Reference
- 978-1471111709
- Publisher
- Simon & Schuster Ltd
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Contagious is an acclaimed work by Jonah Berger, offering readers an engaging exploration of analysis & strategy themes with rich narrative depth and authentic storytelling.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this book because it shows you why some ideas spread like wildfire while others disappear. With sharp insights and real-world examples, it helps you understand what makes people talk, share, and act. Whether you’re building a brand, launching a startup, or simply curious about human behavior, you’ll come away with practical tools you can apply immediately. It’s smart, engaging, and makes marketing feel less like guesswork and more like science.
- Published by Simon & Schuster Ltd.
- Language: English.
- Page count: 256.
Catalog Description
How to make products, ideas and behaviours really catch on.
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