Customer First
Author: Jacqueline P. Mundkur, Varun Aggarwal
ISBN: 978-9354794353
Price: Rs. 545.00 • ✓ 100% Genuine Publisher Edition
Book Overview
How often have you complained about poor customer experience at a hotel, an airport, with your telecom operator or even with your neighborhood grocery store? Our guess is more often than you would like.
Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 280 pages. Reference ISBN: 978-9354794353.
About the Author
Jacqueline P. Mundkur is the CEO of a business advisory and consultancy start-up, The Nxt Levels, where she leverages her rich experience to add sustainable value to organizations focusing on digital integration in CX practice. Apart from being a senior multi-sector professional (FMCG, consumer durables, logistics, telecom and retail), she is also Senior Adjunct Faculty at School of Business Management, NMIMS,Mumbai, on Retail Board of Studies SIMSR and industry mentor, AIC-BIMTECH. In a career spanning over two decades, she has successfully handled both strategic and operational leadership roles in marketing, customer service, retail sales and enterprise sales and led transformational CX–tech projects which have lifted organizational effectiveness. She has had successful stints with Tiffany Foods Ltd (UAE) and, in India, with Voltas Ltd,Vodafone and AFL–DHL. She has headed CX for all group companies at Future Retail. She had held workshops and is a regular speaker at industry conferences, in both India and abroad. Her articles have been published in ET Edge, CX Network, CIOReview,ETCIO, Express Computer. She holds postgraduate degrees (MMS Marketing and MSc) and a Doctorate in Business Administration (Australia). Varun Aggarwal is the Asia Pacific News Editor at Foundry (Formerly IDG Communications). He has been a business journalist for close to two decades having worked with The Economic Times, The Hindu, Reuters and The Indian Express. He has been actively tracking areas of technology, economic policies, real estate and finance. In doing so, he has interviewed former Finnish Prime Minister Juha Sipilä, IBM CEO Arvind Krishna, AMD CEO Lisa Su and Cisco CEO Chuck Robbins,among many other global leaders. In his current role, Varun heads the news operations for Foundry publications in the Asia Pacific Region including Computerworld, Network World, InfoWorld, CIO and CSO Online. He was invited by the US Department of State to meet influential decision-makers in the USA and has interviewed many dignitaries, including former UN Ambassador Nikki Haley and other bureaucrats. Varun has also extensively travelled to the hinterlands of the country to dig out the truths behind some of the government initiatives. He has also been a speaker at various business conferences and Confederation of Indian Industry (CII) events.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-9354794353
- Publisher
- SAGE Publications Pvt. Ltd
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
How often have you complained about poor customer experience at a hotel, an airport, with your telecom operator or even with your neighborhood grocery store? Our guess is more often than you would like.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ve felt the frustration of poor service—and this book shows you how to fix it for good. Customer First breaks down why great customer experience is no longer optional and how it directly drives loyalty, growth, and brand trust. With relatable examples from everyday life and practical business insights, you’ll learn how to put customers at the heart of decision-making. It’s a smart, relevant read that helps you think like a modern leader and build businesses people truly love.
- Published by SAGE Publications Pvt. Ltd.
- Language: English.
- Page count: 280.
Catalog Description
How often have you complained about poor customer experience at a hotel, an airport, with your telecom operator or even with your neighborhood grocery store? Our guess is more often than you would like.
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