Experimentation Matters: Unlocking The Potential Of New Technologies For Innovation
Author: Thomke
ISBN: 978-1578517503
Price: Rs. 1800.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies including computer modeling and simulation promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers. In "Experimentation Matters", Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully.
Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 320 pages. Reference ISBN: 978-1578517503.
About the Author
Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-1578517503
- Publisher
- Harvard Business Review Press
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies including computer modeling and simulation promise to lift that constraint...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this book for how clearly it connects experimentation with real competitive advantage. It shows you why smart testing—not guesswork—is at the heart of innovation, and how new technologies make learning faster and cheaper than ever. As a premium management reference, it helps you rethink R&D, decision-making, and organizational design, giving you practical frameworks to innovate with confidence and create lasting value in a technology-driven world.
- Published by Harvard Business Review Press.
- Language: English.
- Page count: 320.
Catalog Description
Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies including computer modeling and simulation promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers. In "Experimentation Matters", Stefan Thomke argues that to unlock such potential,...
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