Halo Effect
Author: Phil Rosenzweig
ISBN: 978-1476784038
Price: Rs. 499.00 • ✓ 100% Genuine Publisher Edition
Book Overview
With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of todays most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success. Central among these delusions is the Halo Effectthe tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributesclear strategy, strong values, brilliant leadership, and outstanding execution. But should the same companys sales head south, the very same attributes are universally deridedsuddenly the strategy was wrong, the culture was complacent, and the leader became arrogant. The Halo Effect not only identifies these delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company. This approachfocusing on strategic choice and execution, while recognizing the inherent riskiness of bothclarifies the priorities that managers face. Brilliant and unconventional, irreverent and witty, The Halo Effect is essential reading for anyone wanting to separate fact from fiction in the world of business.
Browse this title within our Analysis & Strategy collection. Edition details: Paperback, English, 288 pages. Reference ISBN: 978-1476784038.
About the Author
Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his PhD from The Wharton School, University of Pennsylvania, and spent six years on the faculty of Harvard Business School. He is a native of Northern California. Comments to the author can be sent to Phil@The-Halo-Effect.com. Visit The-Halo-Effect.com to download a user’s guide to The Halo Effect for your company or classroom, or to join a discussion forum about delusions in the business world.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Paperback
- ISBN Reference
- 978-1476784038
- Publisher
- Simon & Schuster
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of todays most prominent management gurus make steel-clad guarantees...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this book because it cuts through the noise of flashy business advice and shows you how easily success stories can mislead. With sharp examples and clear thinking, it helps you question popular management myths and understand what really drives performance. If you want to think smarter about leadership, strategy, and decision-making—without falling for hype—this is a practical, eye-opening read you’ll keep coming back to.
- Published by Simon & Schuster.
- Language: English.
- Page count: 288.
Catalog Description
With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of todays most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success. Central among these delusions...
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