Hooked : How to Build Habit-Forming Prod
Author: Nir Eyal
Price: Rs. 679.00 • ✓ 100% Genuine Publisher Edition
Book Overview
About This Book'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherNir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Read moreBook DetailsAuthor: Nir EyalPublisher: Portfolio Penguin; Latest Edition (1 January 2019); Penguin Random House Ireland Limited; productsafety@penguin.co.ukFormat: Hardcover – 1 January 2019Language: EnglishPages: 256ISBN: 978-0241184837Dimensions: 13.9 x 2.4 x 20.5 cmWeight: 321 g
Browse this title within our Social Sciences and Education collection. Edition details: Hardcover – 1 January 2019, English.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Hardcover – 1 January 2019
- ISBN Reference
- Available on request
- Publisher
- Portfolio Penguin; Latest Edition (1 January 2019); Penguin Random House Ireland Limited; productsafety@penguin.co.uk
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
About This Book'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherNir Eyal reveals how...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you’ve ever wondered why some apps and products become daily habits while others are forgotten, this book is for you. You’ll discover the simple but powerful Hook Model that explains how successful companies win attention and loyalty without loud marketing. Packed with real-world examples and practical insights, it helps you think like a product designer and marketer at the same time. Whether you’re building a startup or improving an existing product, you’ll walk away with ideas you can apply immediately.
- Published by Portfolio Penguin; Latest Edition (1 January 2019); Penguin Random House Ireland Limited; productsafety@penguin.co.uk.
- Language: English.
Catalog Description
About This Book'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherNir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages...
Browse the Full Social Sciences and Education
Enjoyed Hooked : How to Build Habit-Forming Prod? Explore our complete Social Sciences and Education collection to discover more titles you will love. We carry a wide range of genuine editions with fast delivery across India.
Also Found In
More Books in Social Sciences and Education
Browse More on BookPyramid
Discover our Best Sellers, check out New Arrivals, or browse Award-Winning Books. You can also explore books by your favourite authors on our Authors page.