Integrated Advertising, Promotion, and Marketing
Author: Tata Sai Vijay Anubhav Mishra
ISBN: 978-1032780962
Price: Rs. 1595.00 • ✓ 100% Genuine Publisher Edition
Book Overview
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social mediaconnected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 382 pages. Reference ISBN: 978-1032780962.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-1032780962
- Publisher
- Taylor & Francis
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication....
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this book for how clearly it connects classic advertising principles with today’s digital, social-media-driven marketing world. Designed as a premium textbook and long-term reference, it walks you step by step through IMC, from branding and positioning to creative briefs, copywriting, and media choices. With strong Indian context and real-world relevance, it helps you think strategically, not just tactically, making it perfect for students and professionals who want a solid, career-building foundation in marketing communication.
- Published by Taylor & Francis.
- Language: English.
- Page count: 382.
Catalog Description
This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social mediaconnected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales...
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