Kotler On Marketing

Author: Philip Kotler

ISBN: 978-0684860473

Price: Rs. 799.00 • ✓ 100% Genuine Publisher Edition

Book Overview

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Browse this title within our Analysis & Strategy collection. Edition details: Paperback, English, 272 pages. Reference ISBN: 978-0684860473.

About the Author

Philip Kotler is the S.C. Johnson Distinguished Professor of Marketing at the J.L. Kellogg Graduate School of Management, Northwestern University.

Why Readers Pick This Edition

• You’ll love this book because it distills decades of marketing wisdom into one clear, practical guide you can actually use. Kotler walks you step by step through understanding customers, building strong brands, and creating long-term loyalty, without jargon or fluff. Whether you’re an MBA student, entrepreneur, or executive, this book helps you think strategically, act confidently, and see marketing as a powerful system for winning and sustaining markets.
• Published by Simon & Schuster.
• Language: English.
• Page count: 272.

Catalog Description

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's...

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Also Found In

• Analysis & Strategy
• Social Sciences and Education
• Business Management

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