Marketing Communications
Author: Larry Percy, Lars Bergkvist
ISBN: 978-9354792564
Price: Rs. 1095.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Marketing Communications is the natural successor to Rossiter and Percy's well-known textbook that was recommended by internationally renowned management institutes worldwide. This book combines marketing communications with a branding perspective to provide students with a seven-step approach that will help them create their own comprehensive marketing plan. Numerous examples are used to illustrate the theories explained in this book. The text refers to globally known brands such as Mercedes, Toyota, Gilette, and Revlon to ensure that the reader can link the contents of the book to the real world. The book seeks to reduce the academic - practitioner divide by including expertise from both areas and presenting a volume that includes the best of both worlds. The book will be an invaluable companion for students of management who wish to become well versed in marketing communication.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, 596 pages. Reference ISBN: 978-9354792564.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-9354792564
- Publisher
- Sage Publications
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Marketing Communications is the natural successor to Rossiter and Percy's well-known textbook that was recommended by internationally renowned management institutes worldwide. This book combines marketing communications with a branding perspective to provide students with a seven-step approach that...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this as a premium, classroom‑tested guide that connects marketing theory directly to real-world practice. With its clear seven-step framework, you don’t just read about marketing communications—you learn how to build a complete, brand-led marketing plan. Real examples from global brands like Mercedes and Toyota make concepts stick, while insights from both academics and practitioners give you confidence to apply what you learn. It’s a reliable reference you’ll keep returning to throughout your management studies.
- Published by Sage Publications.
- Page count: 596.
Catalog Description
Marketing Communications is the natural successor to Rossiter and Percy's well-known textbook that was recommended by internationally renowned management institutes worldwide. This book combines marketing communications with a branding perspective to provide students with a seven-step approach that will help them create their own comprehensive marketing plan. Numerous examples are used to illustrate the theories explained in this book. The text refers to globally known brands such as Mercedes, Toyota, Gilette, and Revlon to ensure that the reader can link the contents of the book to the real world. The book seeks to reduce the academic - practitioner divide by including expertise from both...
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