Marketing Metrics
Author: Ashwin Sanghi
ISBN: 978-9356291935
Price: Rs. 500.00 • ✓ 100% Genuine Publisher Edition
Book Overview
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 422 pages. Reference ISBN: 978-9356291935.
About the Author
AshwinSanghi is among India'shighest-selling English fiction authors. He has written several bestsellers inthe Bharat Collection (The Rozabal Line, Chanakya'sChant, The Krishna Key, The Sialkot Saga, Keepers of theKalachakra, The Vault of Vishnu, The Magicians of Mazda and TheAyodhya Alliance) andtwo New York Times and Sunday TimesUK bestselling crimethrillers with James Patterson, PrivateIndia (sold in the U.S.as City on Fire) and Private Delhi(sold in the U.S. as Count to Ten). His novel Razor Sharp,the first book in the Kutta KadamThriller series conceptualized byAshwin, became a nationalbestseller. He mentors, collaborates and editsseveral nonfictiontitles in the 13 Steps Series on Luck, Wealth,Marks,Health and Parenting. He contributes to the opinion page of TheTimes of India. Ashwinhas been included by Forbes India in their Celebrity 100 and by TheNew Indian Express in their Culture Power List. Hehas won the Crossword Popular Choice Award 2012, Atta Galatta Popular ChoiceAward 2018, WBR Iconic Achievers Award 2018, the Lit-O-Fest Literature LegendAward 2018, the Kalinga Popular Choice Award 2021, and the Deendayal UpadhyayaRecognition 2023. He has also been awarded an Honorary Doctorate by JECRCUniversity, Rajasthan. Hewas educated at Cathedral and John Connon School, Mumbai, and St. Xavier'sCollege, Mumbai. He holds an MBA from Yale University. Ashwin lives in Mumbaiwith his wife, Anushika, and son, Raghuvir.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-9356291935
- Publisher
- HarperCollins India
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You don’t have to love numbers to master marketing success—and this book proves it. Written especially for sellers and marketers, it breaks down complex metrics into clear, practical ideas you can actually use. You’ll gain confidence in reading data, tracking performance, and making smarter decisions without feeling overwhelmed. It’s a refreshing, no-fear guide that turns number crunching into a powerful career advantage.
- Published by HarperCollins India.
- Language: English.
- Page count: 422.
Catalog Description
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
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