Marketing Planning and Strategy
Author: John Dawes
ISBN: 978-9354794827
Price: Rs. 545.00 • ✓ 100% Genuine Publisher Edition
Book Overview
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Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 284 pages. Reference ISBN: 978-9354794827.
About the Author
John Dawes is a Professor of Marketing at UniSA Business and an Associate Director of the Ehrenberg-Bass Institute for Marketing Science with a long-standing interest in buyer behavior and brand performance metrics, customer loyalty, pricing, as well as how knowledge about buyers, and competitors translates into competitive strategy. John has conducted research projects for global corporations including HSBC, Mars Inc., Unilever, Brown-Forman, Glaxo SmithKline and Gustav Paulig and co-authored a wide ranging review of pricing practices commissioned by the UK Office of Fair Trading. He has published research in leading journals including Journal of Retailing, Journal of Service Research, Journal of Business Research, European Journal of Marketing and Marketing Letters among others.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-9354794827
- Publisher
- SAGE Publications Pvt. Ltd
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Marketing Planning and Strategy is an acclaimed work by John Dawes, offering readers an engaging exploration of social sciences and education themes with rich narrative depth and authentic storytelling.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this book if you want clarity in a subject that often feels overwhelming. It breaks down marketing planning and strategy into practical, easy-to-follow frameworks that actually make sense in real business situations. Whether you’re preparing for exams or sharpening your professional skills, this book helps you think strategically, connect theory with practice, and approach marketing decisions with confidence. It’s a solid, dependable companion for students and aspiring managers alike.
- Published by SAGE Publications Pvt. Ltd.
- Language: English.
- Page count: 284.
Catalog Description
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