New Products Management | 11th Edition
Author: Merle Crawford, Anthony Di Benedetto
ISBN: 978-9389949810
Price: Rs. 940.00 • ✓ 100% Genuine Publisher Edition
Book Overview
New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many best practices� of various industries. Also, the various stages of the new products process have been discussed in detail..
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 568 pages. Reference ISBN: 978-9389949810.
About the Author
Merle Crawford was Professor of Marketing (Emeritus) at the University of Michigan, where he taught from 1965 until his retirement in 1992. Prior to his appointment at Michigan, he was Marketing Director at Mead Johnson & Co. Professor Crawford was an original member of the Product Development & Management Association from its founding in 1976, and he served as the charter president from 1977 to 1978 and on the Board of Directors until 1994. He authored the first edition of the groundbreaking textbook New Products Management, published in 1983 and still widely used by managers, executives, and business students. Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia, PA, and Professor of High-Tech Entrepreneurial Marketing, TU Eindhoven, The Netherlands. He has held visiting professorships worldwide, lecturing on product development and management. He was named one of the 50 leading research scholars worldwide in Innovation and Technology Management by the International Association of Management of Technology. Professor served as Editor-in-Chief of the Journal of Product Innovation Management for nine years.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-9389949810
- Publisher
- McGraw Hill
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this book because it bridges theory and real-world practice with ease. It walks you through every stage of new product development using a clear, marketing-led approach, enriched with real-life examples and actionable takeaways. Whether you’re a student building strong fundamentals or a manager sharpening decision-making skills, this textbook helps you think strategically, avoid common pitfalls, and confidently manage products from idea to launch.
- Published by McGraw Hill.
- Language: English.
- Page count: 568.
Catalog Description
New products management, now in its eleventh edition, is a comprehensive textbook on New product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many best practices� of various industries. Also, the various stages of the new products process have been discussed in detail..
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