Permission Marketing

Author: Seth Godin

ISBN: 978-1416526667

Price: Rs. 399.00 • ✓ 100% Genuine Publisher Edition

Book Overview

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 256 pages. Reference ISBN: 978-1416526667.

About the Author

Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

Why Readers Pick This Edition

• You’ll love this book because it flips traditional advertising on its head and shows you a smarter, more human way to connect with customers. Instead of shouting for attention, you’ll learn how to earn it—by building trust, relevance, and long-term relationships. Seth Godin’s ideas feel just as powerful today, especially in a noisy digital world. Whether you’re a marketer, entrepreneur, or student, this is a practical, eye-opening read that helps you market with respect and results.
• Published by Pocket Books.
• Language: English.
• Page count: 256.

Catalog Description

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By...

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Also Found In

• Analysis & Strategy
• Social Sciences and Education
• Business Management

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