Product Management in the Digital Era: Theory and Practice
Author: Jyothi R Korem Srinivas Pingali, Shankar Prakash, Kiran Pedada
ISBN: 978-1041029373
Price: Rs. 895.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, 304 pages. Reference ISBN: 978-1041029373.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-1041029373
- Publisher
- Taylor & Francis
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role,...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love how this book bridges theory with real-world practice in product management. It clearly explains how products have evolved from physical to digital and hybrid models, and what that means for today’s product manager. Whether you’re a student or a working professional, it walks you through ideation, development, marketing, and distribution in a structured, practical way. It’s a reliable guide to building the skills needed to succeed in fast-changing digital businesses.
- Published by Taylor & Francis.
- Page count: 304.
Catalog Description
Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product.
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