Retailing Management : Text and Cases | 6th Edition
Author: Swapna Pradhan
ISBN: 978-9390113323
Price: Rs. 960.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 688 pages. Reference ISBN: 978-9390113323.
About the Author
Dr Swapna Pradhan is Professor, Welingkar Institute of Management Development and Research, Mumbai. Her teaching interests include merchandising, category management, and marketing. Prof Pradhan has rich corporate experience to her credit including her stint at Pantaloons Fashion wherein she handled diverse portfolios such as retail operations, franchising, and merchandising. Dr Pradhan is also the author of Retail Merchandising (MHE). Her research interests include evolving business models in retail, category management, private labels, and branding.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-9390113323
- Publisher
- McGraw Hill
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness,...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love how this textbook goes beyond theory to show you how retail really works today. With updated cases, real-world retail snapshots, and strong coverage of online retail, technology, sustainability, and customer behavior, it helps you connect classroom concepts to actual business decisions. Whether you’re preparing for exams or building practical retail insight, this book makes complex ideas clear, current, and highly relevant.
- Published by McGraw Hill.
- Language: English.
- Page count: 688.
Catalog Description
Retailing management - text and cases is a comprehensive textbook on the subject by Prof. Swapna Pradhan. The sixth edition is thoroughly revised with more focus on the changing dynamics of retailing, both nationally and internationally. Technological penetration, online retail, customer awareness, sustainability and enhanced sections on atmospheric are key building blocks of this edition. The text is interspersed with retail snapshots and real-world examples.
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