Rural Marketing in India: Texts and Cases
Author: Debarun Chakrabaorty, Soumya Kanti Dhara, Adrinil Santra, & 0 More
ISBN: 978-8126928576
Price: Rs. 400.00 • ✓ 100% Genuine Publisher Edition
Book Overview
The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as well as of the institutions outside India who are interested in Indian rural market. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students easily.Almost all the topics on rural marketing have been covered in this book. The syllabus of the various universities in India has been covered and the book will be useful for each and every students. Important questions have also been added in this book which supplemented in brief examples of cases for the understanding of the students and academicians.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 348 pages. Reference ISBN: 978-8126928576.
About the Author
Debarun Chakraborty, B.E. (Chemical), MBA (Marketing), Ph.D. (Field-Marketing), UGC-NET (Management), has rich cross functional exposure across various organisations in India for more than 10 years with 8 years in academics and 2 years in industries. Presently he is working as a Assistant Professor in the Department of Management and Social Science at Haldia Institute of Technology, Haldia, West Bengal. His interests are Rural Marketing, Agricultural Marketing, Consumer Behaviour, Marketing Research, Advertising and Sales Promotion and Product and Brand Management. Soumya Kanti Dhara, MBA (System Management and Marketing Management), is working as an Assistant Professor at Haldia Institute of Technology, Haldia, West Bengal. He is also associated with the Management Programme of IGNOU as academic counselor. His Areas of academic interest include Information Technology Management, Production and Operations Management, Database Management Systems, Networking, E-Commerce, Project Management, Consumer Behaviour and Advertising and Sales Promotion.Adrinil Santra, B.E. (Bangalore University), MBA (BPTU, Rourkela), has served in various premier institutes and universities of India, like TexCorp Pvt. Ltd., Windflower Hall, Sify.com, etc. He started his teaching career at Christ College, Bangalore and currently serving Haldia Institute of Technology, in the Department of Management and Social Science. His research area includes Rural Marketing, International Marketing, Emotional Intelligence and Spirituality in Management.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-8126928576
- Publisher
- Atlantic Publishers and Distributors Pvt Ltd
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as well as of the institutions outside India who are interested in Indian rural market. It clearly explains the fundamentals of the subject and is...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love how this book makes rural marketing in India clear, practical, and exam-ready. Written in simple language, it breaks down core concepts with real Indian examples that actually stick. The case snippets and important questions help you think like a manager, not just memorize theory. Whether you’re preparing for exams or building a solid foundation for your marketing career, this book gives you confidence and clarity in a complex subject.
- Published by Atlantic Publishers and Distributors Pvt Ltd.
- Language: English.
- Page count: 348.
Catalog Description
The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as well as of the institutions outside India who are interested in Indian rural market. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students easily.Almost all the topics on rural marketing have been covered in this book. The syllabus of the various universities in India has been covered and the book will be useful for each and every students. Important questions have also been added in this book...
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