Social Sector Communication
Author: Jaishri Jethwaney
ISBN: 978-1032962771
Price: Rs. 1295.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporateNGO interface vis-à-vis CSR projects.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, 222 pages. Reference ISBN: 978-1032962771.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-1032962771
- Publisher
- Taylor & Francis
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector...
Who should read this book?
Valuable for university students, educators, and scholars seeking authoritative reference material and structured subject mastery.
Why Readers Pick This Edition
- If you work or study in the social sector, this book gives you exactly what you need to communicate with clarity and impact. You’ll gain a strong theoretical foundation along with practical tools to plan campaigns, write concept notes, field reports, and press releases, and use social media effectively. Rich Indian case studies help you bridge theory and practice, making this a valuable reference for students, NGOs, and development professionals alike.
- Published by Taylor & Francis.
- Page count: 222.
Catalog Description
Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers...
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