Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Author: Editorial Team
ISBN: 9788126937776
Price: Rs. 945.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands.
Browse this title within our Social Sciences and Education collection. Edition details: English, 320 pages. Reference ISBN: 9788126937776.
About the Author
Editorial Team is an acclaimed writer and authority whose published works are celebrated for their depth, engagement, and cultural resonance.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Paperback
- ISBN Reference
- 9788126937776
- Publisher
- Atlantic Publishers and Distributors
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you work in B2B marketing or management, this book gives you a clear, strategic roadmap to building brands that truly drive organizational change. You’ll move beyond theory into practical frameworks that show how strong B2B brands create trust, long-term value, and competitive advantage. Ideal for managers, consultants, and MBA students, it helps you think bigger about branding—as a leadership tool, not just a marketing function.
- Published by Atlantic Publishers and Distributors.
- Language: English.
- Page count: 320.
Catalog Description
Strategic Brand Management provides fresh insight into the field of B2B marketing and elaborates how to create powerful B2B brands.
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