The Curious Marketer: Expeditions In Branding And Consumer Behaviour
Author: Harish Bhat
ISBN: 978-0143456513
Price: Rs. 349.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Explore The Curious Marketer for fascinating insights into branding, consumer behavior, and marketing strategies that shape businesses. A must-read for marketers!
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 344 pages. Reference ISBN: 978-0143456513.
About the Author
Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani. An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India. Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-0143456513
- Publisher
- Penguin Portfolio
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Explore The Curious Marketer for fascinating insights into branding, consumer behavior, and marketing strategies that shape businesses. A must-read for marketers!
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you’re curious about why consumers think, feel, and buy the way they do, this book is for you. You’ll dive into real-world branding journeys and sharp marketing insights that go beyond theory. It helps you think like a strategist, spot patterns in consumer behaviour, and make smarter brand decisions. Whether you’re a student or a working marketer, you’ll come away feeling more confident, inspired, and ready to see markets with fresh eyes.
- Published by Penguin Portfolio.
- Language: English.
- Page count: 344.
Catalog Description
Explore The Curious Marketer for fascinating insights into branding, consumer behavior, and marketing strategies that shape businesses. A must-read for marketers!
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