The Experience Economy

Author: B. Joseph Pine II & James H. Gilmore

ISBN: 9781422161975

Price: Rs. 1000.00 • ✓ 100% Genuine Publisher Edition

Book Overview

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U. S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Browse this title within our Analysis & Strategy collection. Edition details: English, 400 pages. Reference ISBN: 9781422161975.

About the Author

B. Joseph Pine II and James H. Gilmore are world-renowned management consultants and co-founders of Strategic Horizons LLP.

Why Readers Pick This Edition

• You’ll love this book for how clearly it explains why experiences—not just products or services—drive real customer loyalty. Packed with updated, real-world case studies, it helps you rethink how brands stand out in crowded markets. Whether you’re a manager, marketer, or MBA student, this classic sharpens your strategic thinking and shows you how to design memorable experiences that customers value and remember long after the sale.
• Published by Harvard Business Review Press.
• Language: English.
• Page count: 400.

Catalog Description

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the...

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Also Found In

• Analysis & Strategy
• Social Sciences and Education
• Business Management

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