Trailblazer
Author: Marc Benioff & Monica Langley
ISBN: 9781471181818
Price: Rs. 599.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Urgent and compelling' Richard Branson 'the Gold standard on how to use business as a platform for change' Ray Dalio for too long, many have felt that business focuses too much on Profit and not enough on its responsibilities, but now in trailblazer, innovator of the decade Marc Benioff shows how all of that can change - for the better. When Salesforce Chairman and CEO Benioff called for more regulation on the tech industry during the Davos world economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, The only businesses that will thrive are those that take an active role in making the world a better place. Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next Phase of global capitalism: the arrival of business for good.
Browse this title within our Analysis & Strategy collection. Edition details: English, 272 pages. Reference ISBN: 9781471181818.
About the Author
Marc Benioff is Chair, CEO, and Co-Founder of Salesforce and a pioneer of cloud computing.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Paperback
- ISBN Reference
- 9781471181818
- Publisher
- Simon & Schuster UK
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Urgent and compelling' Richard Branson 'the Gold standard on how to use business as a platform for change' Ray Dalio for too long, many have felt that business focuses too much on Profit and not enough on its responsibilities, but now in trailblazer, innovator of the decade Marc Benioff shows how...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- You’ll love this if you believe business should stand for more than just profit. Marc Benioff shares a bold, insider view on leading with values in a high-pressure tech world, showing how ethics, empathy, and long-term thinking can actually fuel success. It’s inspiring without being preachy, practical without being dull, and perfect for rethinking how leadership can drive real change while still winning in the marketplace.
- Published by Simon & Schuster UK.
- Language: English.
- Page count: 272.
Catalog Description
Urgent and compelling' Richard Branson 'the Gold standard on how to use business as a platform for change' Ray Dalio for too long, many have felt that business focuses too much on Profit and not enough on its responsibilities, but now in trailblazer, innovator of the decade Marc Benioff shows how all of that can change - for the better. When Salesforce Chairman and CEO Benioff called for more regulation on the tech industry during the Davos world economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech...
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