Why We Buy: Science Of Shopping

Author: UNDERHILL PACO

ISBN: 978-1416595243

Price: Rs. 799.00 • ✓ 100% Genuine Publisher Edition

Book Overview

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the worldalmost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

Browse this title within our Analysis & Strategy collection. Edition details: Images in this review, English, 320 pages. Reference ISBN: 978-1416595243.

About the Author

Simon & Schuster Editorial Team is a celebrated author whose published works are acclaimed internationally for their depth, insight, and enduring reader impact.

Why Readers Pick This Edition

• You’ll never walk into a store—or scroll an online shop—the same way again. This book pulls back the curtain on how and why customers really make buying decisions, blending sharp research with eye‑opening real‑world examples from global retail spaces. Whether you’re a student, marketer, or business owner, you’ll gain practical insights you can apply immediately to attract customers, improve experiences, and stay ahead in a fast‑changing marketplace. It’s smart, engaging, and surprisingly fun to read.
• Published by Simon & Schuster.
• Language: English.
• Page count: 320.

Catalog Description

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retailwhat retailers are doing right and what theyre doing wrongand how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the worldalmost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in...

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Also Found In

• Analysis & Strategy
• Social Sciences and Education
• Business Management

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