Winning At New Products: Creating Value Through Innovation
Author: Robert G. Cooper
ISBN: 978-0465025787
Price: Rs. 1100.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Winning At New Products: Creating Value Through Innovation by Robert G. Cooper is available at BookPyramid for readers looking for social sciences and education books.
Browse this title within our Social Sciences and Education collection. Edition details: Images in this review, English, 408 pages. Reference ISBN: 978-0465025787.
About the Author
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999. Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Images in this review
- ISBN Reference
- 978-0465025787
- Publisher
- Perseus Books Group
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Winning At New Products: Creating Value Through Innovation is an acclaimed work by Robert G. Cooper, offering readers an engaging exploration of social sciences and education themes with rich narrative depth and authentic storytelling.
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you care about building products that truly win in the market, this book delivers a powerful, no‑nonsense roadmap. You’ll learn how successful companies turn ideas into value through disciplined innovation, smart decision‑making, and customer focus. Designed as a premium reference, it’s perfect for managers, MBA students, and entrepreneurs who want frameworks you can actually apply. This is the kind of book you’ll return to whenever you’re shaping a new product or strategy.
- Published by Perseus Books Group.
- Language: English.
- Page count: 408.
Browse the Full Social Sciences and Education
Enjoyed Winning At New Products: Creating Value Through Innovation? Explore our complete Social Sciences and Education collection to discover more titles you will love. We carry a wide range of genuine editions with fast delivery across India.
Also Found In
More Books in Social Sciences and Education
Browse More on BookPyramid
Discover our Best Sellers, check out New Arrivals, or browse Award-Winning Books. You can also explore books by your favourite authors on our Authors page.