The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing
Author: Pan Macmillan Editorial Team
ISBN: 9788119792160
Price: Rs. 399.00 • ✓ 100% Genuine Publisher Edition
Book Overview
Have you ever wondered what goes on behind the making of iconic ad campaigns like Thanda Matlab Coca Cola, Cadbury Celebrations Toh Iss Diwali Aap Kise Khush Karenge?, or Britannia Khao World Cup Jao!?While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand buildingfrom advertising and promotions to innovations and packaging,Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesnt in a highly competitive market.
Browse this title within our Non Fiction Books collection. Edition details: English, 288 pages. Reference ISBN: 9788119792160.
About the Author
Pan Macmillan Editorial Team is a celebrated author whose published works are acclaimed internationally for their insight, narrative craftsmanship, and immense reader popularity.
Book Specifications & Quick Facts
- Reading Level
- Students & Academic Researchers
- Language & Format
- English • Paperback
- ISBN Reference
- 9788119792160
- Publisher
- Pan Macmillan / International Publishers
- Pan-India Delivery
- Dispatches in 24–48 Hours across India
What is this book about?
Have you ever wondered what goes on behind the making of iconic ad campaigns like Thanda Matlab Coca Cola, Cadbury Celebrations Toh Iss Diwali Aap Kise Khush Karenge?, or Britannia Khao World Cup Jao!?While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two...
Who should read this book?
Essential reading for students, entrepreneurs, and curious minds seeking practical life insights, productivity principles, and deeper intellectual perspectives.
Why Readers Pick This Edition
- If you’ve ever been curious about how iconic Indian ad campaigns are really built, this book speaks directly to you. You get insider insights from two decades of real-world sales and marketing experience, not textbook theory. With relatable examples, practical frameworks, and honest lessons on what works and what fails, it helps you think like a brand builder. Perfect if you want clarity, confidence, and a sharper marketing mindset in a competitive FMCG-driven world.
- Published by Pan Macmillan / International Publishers.
- Language: English.
- Page count: 288.
Catalog Description
Have you ever wondered what goes on behind the making of iconic ad campaigns like Thanda Matlab Coca Cola, Cadbury Celebrations Toh Iss Diwali Aap Kise Khush Karenge?, or Britannia Khao World Cup Jao!?While we all enjoy catchy ads, only a few are aware of how iconic ads are made. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand buildingfrom advertising and promotions to innovations and packaging,Saurabh Bajaj provides great insights into how marketing shapes brands and businesses.The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesnt in a highly...
Browse the Full Non Fiction Books
Enjoyed The Practical Marketer: Your Ultimate Guide to Consumer Product Marketing? Explore our complete Non Fiction Books collection to discover more titles you will love. We carry a wide range of genuine editions with fast delivery across India.
Also Found In
More Books in Non Fiction Books
- Greatest Scientific Minds (Boxed Set Of 3): Charles Darwin, Albert Einstein, Isaac Newton - Origin Of Species | Relativity: The General And The Special Theory
- Atomic Habits
- The Psychology Of Money
- Dopamine Detox : A Short Guide to Remove Distractions and Get Your Brain to Do Hard Things
- Don't Believe Everything You Think
Browse More on BookPyramid
Discover our Best Sellers, check out New Arrivals, or browse Award-Winning Books. You can also explore books by your favourite authors on our Authors page.